NBA PARTNERS WITH SPORT SINGAPORE
July 20, 2016

NBA PARTNERS WITH SPORT SINGAPORE TO

BRING JR. NBA TO SINGAPOREAN YOUTH FOR THE FIRST TIME

Programme Tips Off July 27; Includes Workshops for Coaches and Clinics for Boys and Girls –

 – Jr. NBA to Reach Five Million Boys and Girls Across Southeast Asia by 2020 –

 

SINGAPORE, July 20, 2016The National Basketball Association (NBA) and Sport Singapore today announced a partnership to bring the Jr. NBA to Singapore for the first time.  The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  Jr. NBA Singapore 2016 will tip off July 27 at Choa Chu Kang Sports Hall and run through September.

The Jr. NBA is currently being conducted across Southeast Asia in Indonesia, Malaysia, Philippines, Thailand and Vietnam.  Participants are trained in the fundamentals of basketball and learn the importance of the Jr. NBA’s core values, including sportsmanship, teamwork, a positive attitude, and respect.  To date, the programme has reached more than 1.5 million kids, parents and coaches across Southeast Asia through camps, clinics, and NBA Cares community outreach activities, and aims to reach five million kids by 2020.

“The partnership with the NBA speaks to our commitment to developing high quality programmes for Singaporean youth to learn and grow through sport,” said Sport Singapore Chief Executive Officer Lim Teck Yin.  “The Jr. NBA programme gives us access to curriculum and methods for coaching and junior player development that will enable the ActiveSG Basketball Academy to develop an edge in nurturing basketball enthusiasts.  We look forward to working with the NBA to hone our expertise, raise excitement in the basketball calendar, and add value to the Singapore basketball ecosystem.”

“We are excited to partner with Sport Singapore to get kids active and healthy through basketball,” said NBA Asia Managing Director Scott Levy.  “The Jr. NBA programme continues to expand throughout Southeast Asia, and the growth of our program allows us to get basketballs in the hands of millions of boys and girls across the region.  Thanks to the support of Sport Singapore, we’ll speak directly to kids, parents, and educators in Singapore about health and fitness while improving the level of local basketball.”

The Jr. NBA complements the programme offerings provided by the recently launched ActiveSG Basketball Academy to encourage participation, raise the quality of coaching and programmes, and nurture a calendar of leagues and competitions for all skill levels to make the sport more accessible to the community.  The ActiveSG Basketball Academy encompasses a deliberately carved pathway for children to develop their talent and nurture their passion for the sport and is led by former national team head coach Neo Beng Siang, offering opportunities for the community to learn and play at a recreational level.

Jr. NBA Singapore begins July 27 at Choa Chu Kang Sports Hall with a coaches training session to develop local coaches involved in the programme.  An open coaches workshop will be held at Pasir Ris Sport Hall on July 29, followed by an open clinic for boys and girls at Sengkang Sports Hall on July 30, and an open clinic at the Choa Chu Kang Sport Hall on July 31.  The regional training programme, comprised of six training sessions to determine the top 200 boys and girls ages 10 to 14 who will be chosen to participate in the National Training Camp following a series of skills and character assessments, will be conducted from August through September.  The National Training Camp, a three-day intensive training camp from Sept. 9-11, will be attended by a current or former NBA player, feature NBA Cares community outreach, and culminate with the selection of 15 participants who will be named as the inaugural Jr. NBA Singapore All-Stars.  These standout campers will embark on a unique overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia later in the year.

The programme is free and open to players between five and 14 years old.  Players between the ages of 10-14 will be eligible for top selection during the regional training programme and National Training Camp.

Registration for the coaches workshop is now open through the ActiveSG website at www.myactivesg.com, while registration is available for the open clinics and regional training programme for boys and girls through www.jrnbasingapore.com.  Fans can follow the programme on the official website at www.jrnba.asia/singapore and on Facebook at www.facebook.com/jrnbasingapore.  For all things NBA, visit www.nba.com.

 

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

 

About Sport Singapore

As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public-private-people sector partners for individuals to live better through sport.

To find out more, visit our websites www.sportsingapore.gov.sg and www.myactivesg.com.

Follow us at www.facebook.com/myActiveSG and www.youtube.com/SingaporeSports.

 

About Active SG

As a key recommendation of Vision 2030 – Singapore’s master plan for sports, ActiveSG was launched in April 2014 as the national movement for sport and physical activities. ActiveSG aims to create a sporting ecosystem that provides innovative and experiential sport related programmes at sports centres island-wide. This movement will act as an enabler to build a community for individuals, families and organisations from different zones where Singaporeans can come together to learn, train, compete and host a range of sports. Working together with communities, National Sports Associations (NSAs), schools, corporations, public agencies and interest groups, ActiveSG aims to co-create programmes that are affordable and inclusive for all skill levels and age groups.


Contact

Sheila Rasu, NBA Asia, +852-2843-9628, srasu@nba.com

Lynette Lim, Sport Singapore, +65 6500-5225, lynette_lim@sport.gov.sg